This is part two of this series on Proactive Safety Incentive Programs. Check out part 1: What You Need to Know About Employee Motivation and Incentives
So, let’s say that you have decided that having a safety incentive program is the right thing for your program and your people. The next step is to make sure that whatever you do, it is a proactive safety incentive program as well as an effective one. Otherwise, you are just throwing money, time, resources at your people and hoping that something is sticking.
You need to have a way to measure the effectiveness of the program.
DON’T HAVE AN INCENTIVE PROGRAM JUST TO HAVE AN INCENTIVE PROGRAM
Nothing is worse than putting money out for an incentive program just to say you have an incentive program. If it does not have a specific purpose, then don’t do it.
Proactive safety incentive programs should be enticing and exciting. You want the employees to want to participate. If there is no excitement or break room talk about it, you are missing the mark. If they don’t care about it, they won’t put in the effort to make the changes needed to make the program worth it.
THE PROBLEM WITH CASH INCENTIVE PROGRAMS
Avoid giving cash incentives at all costs!! This means actual cash, payroll bonuses, and high dollar gift cards ($10 work really well).
The problem with giving cash is that once they receive it as an incentive, it is hard to ever give them anything else. You can never successfully transition to a lower amount or a different prize.
The employees will always remember what you used to do and they will spread that gossip to new hires. It’s like a virus you can’t get rid of.
I worked for a company that 5 years earlier they had given $300 a month for being accident-free. When they got rid of the incentive, they added the $300 to the employee’s salary; so, they never really lost it. But, five years later every time we gave away a prize all we heard were massive grumblings about it not being like it was before. They never forget – EVER!
Now, if you WANT TO GIVE CASH, if you are saying, Brye, you’re crazy. All my employees want is cash. Cash is easier to administer. I don’t care about the long term, I need something right now. There are ways to do it that work.
Studies have shown that variability to the amount you give has little effect on entitlement. Such as $300 this year and then a significantly lower amount the following year; let’s say, $50. This is then understood more as the incentive being attached to a measurable item and not just an arbitrary number.
Or, you can do one short term incentive at $10 for 10 winners and another at $50 for five winners. So varying the incentive programs themselves and making them short term, also works to detach entitlement from the incentive.
One last thing – make sure you read the motivation section of this article. You will see that it doesn’t take a lot of money to motivate simple tasks. Many companies are wasting a ton of money trying to give more and more to motivate their employees. You can give less and get the same result.
THINGS TO CONSIDER WHEN DEVELOPING PROACTIVE SAFETY INCENTIVE PROGRAMS
When you are starting to develop a safety incentive program, there are many things to consider.
- What is the specific goal? What results do you expect to get? You can’t be general on this, it has to be specific. What exact trend do you want to improve? What behavior do you want employees to have?
- Is it measurable? You have to know how to measure it, without a measure you won’t know if the program is successful.
- The time frame: Ongoing, quarterly, varied
- What impact will it have on the overall goals of the company?
- Cost of the program; the actual dollar figure that will hit the bottom line
- Administrative burden. How much time are you going to have to take to track it, give prizes, promote it? Not just you, but the entire management team
HOW PEOPLE ARE MOTIVATED
I love reading studies on behavioral economics, behavioral psychology, and motivation. It intrigues me, not just as a Safety Manager, but as a mom, how to motivate people to not take risks and follow the safest way to do things. What is surprising is that humans are really not motivated by money.
Study after study has shown that we are actually motivated by Pride, Purpose, and Autonomy.
- Pride – in a job well done and accomplishment, being told we do good work.
- Purpose – knowing what we are doing means something or it is going to be put to use.
- Autonomy – the ability to make decisions for ourselves or to be involved in the decision process
If this is true, then why do we see a spike in improvement when we implement an incentive program? Or, why do some programs work and others don’t?
The spike comes from the newness of the program. It is something different. We gravitate to the new thing. But newness wears off without substance.
Incentives that work are for tasks that you can easily dangle the carrot from the stick for. If you do this, you will get that. If you make it more complicated than just a couple of tasks, the motivation to do it declines. Studies have shown that you get the same level of motivation for a small amount of incentive as you do a medium one; larger ones tend to slow the work down as people start overthinking the task.
Incentives don’t work for the complex task either. Tasks that take a lot of thought work to complete cannot be incentivized with a prize. Employees need more pride, purpose, and autonomy to boost motivation. You may have heard of the candle and matchbox problem. This is an interesting study that shows an incentive can impede creativity and problem-solving skills.
This explains why incentivizing lifting properly, which is a complex task, doesn’t work. But, incentivizes doing a warm-up before work, a simple task, does increase participation in stretching.
MY FAVORITE PROACTIVE SAFETY INCENTIVE PROGRAMS
I am not against all incentive programs. Here are my favorite kinds.
- Short term problem focus – 2-week program to emphasize a safe work method.
- Hazard reporting, given with a possible solution, the reward is an entry into a periodic drawing. Not every reported hazard is rewarded.
- Safety improvement contests – an annual program where the best one gets a prize
- Holiday or event themed – make safety fun if you do it around a holiday, it is automatically short term, less than a week.
Use this on either your current incentive program or on the one you are thinking about doing. It is really interesting to see if they are working as expected or if they are worth it.
NOW IT’S YOUR TURN
That was my rant about safety incentive programs. Now I want to hear yours. What do you use? What do you like, what do you not like? Leave a comment below and continue this conversation.
Hi, I’m Brye (rhymes with sky)! I am a self-proclaimed safety geek with two decades of general industry safety experience. I train and coach new safety managers on how to effectively do their jobs in the real world. I specialize in bringing safety programs to a world-class level and building a safety culture. I would love to help you do the same.